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Beyond 3D Podcast: CEO Roundtable - Is AR/VR Finally Poised to Take Off?

December 7th, 2020

Recently, Ron Fritz, CEO of Tech Soft 3D, hosted a roundtable discussion with five other industry executives to discuss the current state of augmented reality (AR) and virtual reality (VR). The core question at hand: whether AR/VR is finally poised for its breakthrough moment – and if so, what barriers might need to be removed to usher in this new era. The participants included:

  • Asif Rana, COO of Hexagon, a provider of sensor, software, and autonomous solutions

  • Martin Herdina, CEO of Wikitude, an augmented reality technology company

  • Susanna Holt, VP Forge Platform, Autodesk, a provider of 3D design and engineering software

  • Thomas Schuler, CEO of Halocline, a developer of VR products for production planning and manufacturing

  • Tony Fernandez, CEO of UEGroup, a user experience agency

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