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Tech Soft 3D Appoints Martin Ehrhardt as Senior Director of EMEA Partner Development


Ehrhardt to grow Tech Soft 3D presence throughout EMEA, expand partner network

BEND, Ore. and MUNICH – Today, Tech Soft 3D, leading provider of software development tools and 3D PDF solutions to the engineering industry, announces the hiring of Martin Ehrhardt as the new Senior Director, EMEA Partner Development.  In this role, Martin will focus on growing Tech Soft’s partner network throughout EMEA and increasing the company’s footprint in the region.  Martin will be based in Munich, Germany.

“Tech Soft is seeing rapid adoption of our technologies in Europe and we continue to invest in the proper infrastructure to support the company’s growth in the region,” said Ron Fritz, CEO of Tech Soft 3D.  “We rely on strategic partnerships to grow our business, and having an industry veteran like Martin to provide support and guidance to our existing partners, and build an even stronger partner network, is critical to our success.  We are thrilled to have him on board.”

Martin has spent the past 20 years focused on global sales of technical software and services in the high tech market, especially MCAD/AEC/GIS and Remote Sensing solutions.  In his most recent position at ikeGPS, a company providing integrated mobile solutions for measurement and remote asset management, he established the company's presence in EMEA by creating and efficiently using different sales channels and models. Prior to that, Martin was the Vice President of EMEA for ERDAS, a geospatial software company, from 2010 to 2014. In addition, Martin held several executive roles with Definiens, a remote sensing, geospatial, and earth sciences software company from 2003 to 2010, as well as previously held senior sales management positions with Autodesk and Computervision. His primary roles have focused on building high performance business development teams for technical software companies.


“I’m very excited about this opportunity with Tech Soft 3D,” said Martin.  “I have known and admired the company for a long time, and feel it is uniquely positioned to serve as a vital partner to a wide variety of companies looking to develop unique applications while also staying competitive with cloud and mobile solutions.”

About Tech Soft 3D  Tech Soft 3D is the leading global provider of development tools that help software teams deliver successful applications, as well as the creator of the 3D format that is part of the PDF standard. Established in 1996 and headquartered in Bend, Oregon, Tech Soft 3D also has offices in California, France, England and Japan. The company’s toolkit products power nearly 500 unique applications running on hundreds of millions of computers worldwide, while the tetra4d brand of end-user products are used by many of the top manufacturing and construction firms for converting CAD data into 3D PDF.  For more information, visit and

HOOPS is a registered trademark of Tech Soft 3D. All other products or company references are the property of their respective holders.

Media Contact: Jennifer Gartz +1 (541).383.4126


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