Core Value #2: Innovation
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We’ve all heard that speech, usually delivered by some junior high or high school student. “Webster’s Dictionary defines <insert inspiring word> as <insert definition>.”
So, I’m not going to do that for the word “innovation,” our second core value. No sir. Instead, I’ll begin with a definition from the esteemed www.dictionary.com. Which defines innovation as “introducing new things and methods.”
A boring definition for an exciting word.
Often when people talk about innovation, they refer to breakthrough innovations – the kind that come along rarely and change things significantly. We like those too, but recognize they’re few and far between, like a Maine lobster or filet mignon: we don’t expect one every day. We accept innovation in any and all forms, and gladly take the more common, iterative innovations. Because it doesn’t always require something large and transformative to make our customers’ jobs better and easier.
Internally, we value innovating our internal processes to find better ways to do things like reach customers, combine existing products, improve efficiency and deliver customers value.
And we value those innovations achieved by our customers. It’s gratifying to see a new application hit the market that delivers something new and wonderful – and know that we were a small part of making that happen. We like to think that because we take care of so many of the nuts and bolts required to build an application, our customers have time to focus on delivering innovative products to their customers and the marketplace.
We see that, and we smile. And you can’t really place a value on that because it’s priceless.