Core Value #1 Customer Success
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We have a lot of math-oriented employees and customers at Tech Soft 3D. So the words, “Core Values” may send our math-minded folks scrambling to find the integer at the center of an operation.
But that’s not what we mean. We’re talking about our company’s Core Values, what we value most, despite changes in business conditions, products and personnel.
Tech Soft 3D has five Core Values. Our #1 Core Value is that we value our customers’ success. No surprise there; virtually every company would claim to care about their customers. What we’re more specifically saying is that we care about our customer’s success. In fact, our entire business model is built around that Core Value, with our revenue tied very directly to whether or not our customers ship successful applications.
Core Values can be considered abstract ideas at best or just words on a paper at worst. But for us, they’re real every day. To illustrate, in 2011 we saw roughly 50 new customers ship applications embedded with our technology. Plus customer sales revenue from the 350+ applications built with our technology continued to grow as those products succeeded. It’s gratifying to know we helped those new applications be created, and those existing applications thrive.
Now, if we’re being true to our Core Value of Customer Success, that should translate into growth for Tech Soft 3D as well. For the 15th year running, our results did reflect the success of our customers. We saw our second straight year of 40% revenue growth at Tech Soft 3D ̶ a direct reflection of our customers’ success. Staying true to the Core Value of caring about customer success means we continue to plow that revenue back into the things that add the most value for our customers ̶ R&D and Consulting. This investment, in turn, enables us to achieve our mission of helping our customers build better software, faster.
Again, we congratulate our customers for their successes in 2011. We’re delighted that we were able to help them achieve that success last year and look forward to helping drive more customer success in 2012.